The Dotbunch identity system.
How to use our logo, colours, type and graphic elements consistently, for our team, partners, printers and press.
A bunch of dots, connected.
Each dot is a part of a healthcare business: its brand, its marketing, its website, its software. Dotbunch connects them into one system that works.
The mark brings this to life. Two letterforms, d and b, are linked by a continuous ribbon, with a single yellow dot at the centre: the point where everything meets. The ribbon's light-to-blue gradient gives it depth and movement.
- Trustworthy: calm, clear and credible, like good care
- Connected: brand, marketing and technology as one
- Optimistic: the yellow dot is energy and progress
Logo versions
Use the horizontal logo by default. Use the stacked version where space is square or tall, and the symbol alone only where the full logo has already appeared or space is very small (app icons, favicons, social avatars).
Clear space
Keep a clear zone around the logo equal to the height of the symbol's circle (x) divided by two. No text, edges or graphics should enter it.
Minimum size
Below these sizes the tagline "Healthcare Solutions" stops being legible. Use the symbol alone when smaller.
Horizontal120 px · 30 mm
Stacked90 px · 22 mm
Symbol16 px · 6 mm
Don't
Colour palette
Three core colours carry the brand. Dot Blue leads, Midnight grounds, and Pulse Yellow highlights, sparingly, like the single dot in our logo.
- HEX
- #0136FF
- RGB
- 1 · 54 · 255
- CMYK
- 100 · 79 · 0 · 0
- HEX
- #04024F
- RGB
- 4 · 2 · 79
- CMYK
- 95 · 97 · 0 · 69
- HEX
- #FFB701
- RGB
- 255 · 183 · 1
- CMYK
- 0 · 28 · 100 · 0
CMYK values are conversions for reference. Match Pantone or print proofs with your printer before large runs.
Supporting neutrals
Colour balance
Keep white space generous. Use Dot Blue and Midnight for structure and Pulse Yellow for no more than about 10% of any layout.
Accessible pairings
Contrast ratios against WCAG 2.1. Aim for AA (4.5:1) for body text.
Typefaces
Two free Google Fonts that echo the rounded geometry of our wordmark. Both are available for web, Office and print.
Outfit
SemiBold 600 for headlines, Medium 500 for subheads. Tight tracking (-2%) on large sizes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ₹ % + →
Plus Jakarta Sans
Regular 400 for body copy, SemiBold 600 for labels and buttons. 1.6 line height.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ₹ % + →
Type scale
Care, connected.
Brands patients trust
Paperless hospital management
Healthcare branding
Dotbunch builds brands, websites, marketing and software for hospitals, clinics and doctors.
Shapes, icons & imagery
The ring & the dot
Large soft rings and a single yellow dot, taken from the symbol, are our signature graphic. Use one dot per layout, never a pattern of many.
Iconography
Outline icons, 2px stroke, rounded caps and joins, on a 24px grid. Set in Dot Blue or Midnight, inside soft tinted squares.
Photography
Real doctors, staff and patients in natural light. Avoid staged stock smiles and clinical blue filters. Gradients in Dot Blue to Midnight can overlay photos for text.
The brand in use
Business card · 90 × 55 mm
info@dotbunch.com+91 96334 47508
Letterhead · A4
Is your brand as good as your care?Free brand audit →Social post · 1080 × 1080
How we sound
Clear, warm and expert. We speak like a trusted advisor to doctors, not like an ad agency.
Do
- "We'll help more patients find your clinic."
- Use plain words patients and doctors understand
- Back claims with real numbers: 10+ years, 100+ clients
- Be ethical: education over hype
Don't
- "We're the #1 best agency guaranteed!!!"
- Jargon like "synergistic omnichannel paradigms"
- Promise medical outcomes or rankings
- Use fear to sell
Need the brand files?
Ask for the full logo pack (AI, EPS, SVG, PNG) and templates. We'll send them the same day.